Samsung may be shifting its branding strategy for its Galaxy S series smartphones, with potential new naming schemes on the horizon.

1. The upcoming Samsung Galaxy S25 line is expected to maintain traditional naming, but future models may see significant changes.
2. Rumors indicate that Samsung is considering creating a new brand to distinguish its premium smartphones from the Galaxy series.
3. A source suggests that the Galaxy S25 Ultra could retain the 'Ultra' branding for one more year, contrary to previous speculation about reviving the Note name.
4. There is speculation that the Galaxy S26 might not be released at all, as the current standard Galaxy S models may no longer be competitive in the market.
5. Reports suggest that smaller Chinese brands may outperform Samsung and Apple in producing compact yet powerful smartphones.
6. The Samsung Galaxy S25 series is anticipated to feature the Snapdragon 8 Elite processor exclusively.
7. Analysts predict a major shakeup in the S series lineup starting in 2026, with possible adjustments to future models.
8. The idea of adopting a 'Pro' moniker is considered to align Samsung's branding with competitors like Apple and Google.
9. The possibility of discontinued models raises questions about the S series' future, including the fate of the Galaxy S26 base model.
10. The source emphasizes that the evolving consumer landscape and competition could drive significant changes in Samsung's product strategy moving forward.